ClimbPast Blog

Make sense of your analytics and organic search.

Articles on GA4, Search Console, and B2B marketing

AnalyticsApril 2026·8 min read

Why your GA4 data lies (and what to do about it)

Bot traffic, referral spam, and session stitching gaps mean the numbers in your GA4 dashboard rarely tell the full story. Here is how to spot the distortions.

Featured

Our latest long read — frameworks you can use this week, not someday.

Read article

The only 4 Search Console metrics that actually matter

Most teams drown in GSC data. We break down which metrics drive real decisions and which ones you can safely ignore.

6 min readRead

Marketing·April 2026

Running B2B marketing without a data team

You don't need a data engineer to understand your traffic. Here is how small marketing teams can stay on top of analytics without dedicated headcount.

7 min readRead

Why your GA4 data lies (and what to do about it)

More stories

The only 4 Search Console metrics that actually matter

Running B2B marketing without a data team