MarketingJune 2026·7 min read
Analytics for solo founders without a data team
A minimal GA4 and Search Console stack solo founders can run in under an hour per week - four metrics, one habit, plain-English questions.
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Analytics·June 2026
GA4 setup for indie developers and side projects
A developer-friendly GA4 + GTM setup that survives refactors and answers "did the launch work?" without living in the GA4 admin panel.
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Marketing·June 2026
Fintech marketing analytics: compliance-aware GA4 tracking
Structure GA4 events, consent, and reporting for regulated fintech products - pipeline proof without storing sensitive data in tags.
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SEO·June 2026
What is an AI SEO tool? (And which ones are worth it in 2026)
AI SEO tools promise faster rankings and content at scale. Here is what they actually do, how they differ from analytics copilots, and which use cases are worth paying for.
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SEO·June 2026
GEO tactics: how to get cited by ChatGPT, Perplexity, and AI Overviews
Moving past GEO definitions to tactics: entity clarity, direct answers, FAQ schema, and how to measure whether AI traffic actually converts.
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Analytics·June 2026
How to set up Slack analytics alerts (without BigQuery)
Get notified in Slack when traffic, conversions, or rankings shift - without building a data warehouse or maintaining Looker Studio dashboards.
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Analytics·June 2026
How to track ChatGPT & AI traffic in GA4
AI assistants send high-intent visitors, but GA4 buries them in Direct or generic Referral. Here is how to isolate and measure ChatGPT, Perplexity, and Gemini traffic.
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Analytics·June 2026
GA4 form submission tracking not working? Here's why
When GA4 stops recording form submissions you lose conversion data. Diagnose GTM triggers, consent mode, and race conditions step by step.
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Analytics·May 2026
GA4 vs Universal Analytics in 2026: what marketers need to know now
Universal Analytics is gone. Two years into GA4, most teams still run default configs that hide real performance. Here is what to fix.
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Analytics·May 2026
GA4 custom reports: the 5 reports every marketing team should build
GA4 default reports are built for e-commerce. Here are five custom Explorations that map to pipeline and how to build them.
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SEO·May 2026
Measuring content ROI without a BI tool
Most content teams cannot tie blog posts to pipeline. Measure content ROI with GA4 and Search Console - no BI tool required.
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Marketing·May 2026
Marketing analytics report template: what leadership actually needs
A repeatable weekly and monthly report structure with the metrics that drive decisions - not the vanity numbers that fill slides.
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Analytics·May 2026
Why Looker Studio is so slow (and what to do instead)
Blended connectors, wide date ranges, and calculated fields make Looker Studio reports painfully slow. Faster alternatives for marketing teams.
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Analytics·April 2026
Why your GA4 data lies (and what to do about it)
Bot traffic, referral spam, and session stitching gaps mean the numbers in your GA4 dashboard rarely tell the full story.
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SEO·April 2026
The only 4 Search Console metrics that actually matter
Most teams drown in GSC data. We break down which metrics drive real decisions and which ones you can safely ignore.
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Analytics·April 2026
How to audit your conversion tracking without engineering
Broken conversion tracking silently costs you leads. Verify every event fires across GA4 and GTM without writing code.
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SEO·April 2026
What is generative engine optimization (GEO)?
GEO is the practice of optimizing content so AI systems cite it in their responses. Learn what it is, why it matters, and how to do it.
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Analytics·April 2026
GA4 bot traffic: how to detect and filter it for accurate data
Bot traffic inflates GA4 metrics and distorts conversion rates. Identify, filter, and prevent bot contamination in your analytics.
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Marketing·April 2026
How to automate weekly marketing reports (no dashboard needed)
Stop rebuilding the same spreadsheet every Monday. Automate the five metrics leadership cares about and deliver them on a schedule.
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