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Tracking Health

Conversion Tracking Audit for GA4 and Google Tag Manager

ClimbPast scans your site, maps every CTA, form, and success page, then compares what should be tracked against what is actually firing in GA4 and GTM.

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GA4 Event Validation

ClimbPast pulls your live GA4 event stream and validates every conversion event against your site's interactive elements. You get a clear report showing which events are active, which are misconfigured, and which are missing entirely.

  • Validates cta_clicked, signup_started, signup_completed, and form_submitted events
  • Cross-references GA4 events with on-page CTAs and forms
  • Assigns confidence levels: high, medium, or needs review
Event Status
cta_clickedActive
signup_startedActive
signup_completedMissing
form_submittedActive
GTM Gap Analysis
2 tags reference deleted triggers
1 conversion linker missing on key landing pages
GA4 configuration tag present and firing
All form-submit triggers mapped correctly

GTM Container Audit

Your Google Tag Manager container is the backbone of your measurement stack. ClimbPast inspects every tag, trigger, and variable to surface orphaned references, redundant tags, and missing conversion linkers before they corrupt your data.

  • Full tag-trigger-variable dependency mapping
  • Identifies orphaned or duplicate tags
  • Flags containers with no published version

Conversion Tracking Health Check

A single dashboard that summarizes the overall health of your conversion measurement. ClimbPast scans your CTAs, signup forms, and success pages, then reports which are actively tracked, which have degraded, and which were never instrumented.

  • Active vs missing event comparison at a glance
  • Confidence levels for each detected event
  • Historical trend so you can catch regressions early
Health Score
87%

12 of 14 events firing correctly

Untracked Actions
/pricing CTA buttoncta_clicked
/demo success pagesignup_completed
Approve fix to generate GTM tag

Missing Event Detection

Every untracked click is lost revenue insight. ClimbPast continuously maps your site's interactive surface -- buttons, forms, checkout steps -- and flags any action that lacks a corresponding GA4 event, so your data stays complete.

  • Crawls pages for CTAs, forms, and success page patterns
  • Flags untracked actions with recommended event names
  • Manual approval workflow before any tag is published

How the audit works

Scan

ClimbPast crawls your site and catalogs every CTA, form field, and success page it finds.

Compare

Each element is matched against your GA4 event stream and GTM container to surface gaps.

Fix

Review recommended fixes, approve them, and ClimbPast generates the GTM tags for you.

Frequently asked questions

What does a conversion tracking audit check for?
ClimbPast scans your site for interactive elements like CTAs, forms, and success pages, then cross-references them against your GA4 property and GTM container to identify missing or misconfigured tracking events.
How does ClimbPast detect missing GA4 events?
We crawl your site to discover trackable actions such as button clicks, form submissions, and page navigations. Each action is matched against your live GA4 event stream. Any action without a corresponding event is flagged as a gap with a confidence level.
Can I review changes before they go live?
Yes. ClimbPast never pushes tags or events automatically. Every recommendation goes through a manual approval workflow so your team stays in full control of what gets published to your GTM container.
How often should I run a tracking health check?
We recommend running an audit after every site deployment or major content update. ClimbPast can also run scheduled checks so you catch regressions before they affect your data.

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