Definition
What is PPC vs Organic?
PPC (pay-per-click) and organic are the two primary channels for acquiring search engine traffic. PPC refers to paid advertisements that appear above or alongside organic results, where the advertiser pays each time a user clicks. Organic refers to unpaid listings that are ranked by the search engine's algorithm based on relevance and authority.
Why it matters
Understanding the tradeoffs between PPC and organic helps B2B teams allocate budget effectively: PPC delivers immediate visibility while organic compounds in value over time.