Definition
What is Consent Mode?
Consent Mode is a Google feature that adjusts how Google tags behave based on a visitor's cookie-consent choices. When a user declines cookies, Consent Mode sends cookieless pings to Google so that aggregated, modeled data can still be collected without storing personal identifiers. It integrates with most major consent management platforms.
Why it matters
Consent Mode allows B2B teams to maintain usable analytics and conversion data in privacy-regulated markets like the EU without violating GDPR requirements.