Definition
What is Conversion Tracking?
Conversion tracking is the practice of instrumenting your website so that specific user actions are recorded as conversion events in an analytics or advertising platform. In GA4, this means configuring events (such as form_submit or purchase) and marking them as conversions. In Google Ads, it involves placing a conversion tag or importing goals from GA4.
Why it matters
Without accurate conversion tracking, marketing teams cannot attribute revenue to campaigns, identify high-performing channels, or calculate return on ad spend.