Definition
What is Engagement Rate?
Engagement rate is a GA4 metric that represents the percentage of sessions classified as engaged. A session is considered engaged if it lasts longer than 10 seconds, includes at least one conversion event, or has two or more pageviews. Engagement rate is the inverse of bounce rate in GA4.
Why it matters
Engagement rate provides a more nuanced view of content quality than the legacy bounce rate, rewarding pages that hold attention even if users do not navigate elsewhere.