Definition
What is Structured Data (Schema.org)?
Structured data is a standardized format for providing information about a page and classifying its content using the Schema.org vocabulary. It is typically implemented as JSON-LD embedded in the HTML of a page. Structured data helps search engines understand the meaning of content and can enable rich results like FAQ dropdowns, review stars, and breadcrumb trails.
Why it matters
Adding structured data increases the likelihood of earning rich results in Google, which improves click-through rate and makes your listings stand out from competitors.