Definition
What is Google Search Console?
Google Search Console is a free tool from Google that lets website owners monitor and troubleshoot their site's presence in Google Search results. It provides data on search queries, impressions, clicks, average position, indexing status, crawl errors, Core Web Vitals, and manual actions. Data is available at both the page and query level.
Why it matters
Search Console is the only source of actual Google search performance data, making it indispensable for any SEO strategy and for diagnosing indexing or ranking issues.