Definition
What is Generative Engine Optimization (GEO)?
Generative engine optimization is the practice of structuring and writing content so that AI-powered search engines and large language models are more likely to cite, quote, or surface it in their generated responses. GEO techniques include providing clear definitions, using structured data, maintaining factual accuracy, and formatting content for easy extraction.
Why it matters
As users increasingly get answers from AI systems rather than clicking through to websites, GEO determines whether your brand appears in those AI-generated responses or gets ignored entirely.