Definition
What is Enhanced Measurement?
Enhanced Measurement is a GA4 setting that automatically collects common interactions (page views, scrolls, outbound clicks, site search, video engagement, and file downloads) without any custom code. It is toggled on per data stream. It covers standard events but does not capture custom conversions like a specific button click or a single-page-app form submit.
Why it matters
Enhanced Measurement gives a useful baseline out of the box, but relying on it alone is a common reason key conversions go untracked and need explicit event setup.