Definition
What is Meta Title?
A meta title (also called a title tag) is the HTML element that specifies the title of a webpage. It appears as the clickable headline in search engine results pages and in browser tabs. Best practice is to keep meta titles under 60 characters to avoid truncation in search results. The meta title is one of the strongest on-page ranking signals.
Why it matters
A clear, keyword-aligned meta title is one of the highest-leverage on-page changes you can make, directly influencing both rankings and click-through rate.