Definition
What is Internal Linking?
Internal linking is the practice of adding hyperlinks from one page on your website to another page on the same website. Internal links help search engines discover and understand the relationship between pages, distribute ranking authority (PageRank) across the site, and guide users to related content.
Why it matters
A strong internal linking structure improves crawl efficiency, boosts the ranking potential of important pages, and increases the time users spend navigating your site.