Definition
What is Keyword Cannibalization?
Keyword cannibalization occurs when multiple pages on the same website target the same search query or keyword, causing them to compete against each other in search results. This can lead to split ranking signals, lower positions for both pages, and confusion for search engines about which page to display.
Why it matters
Resolving cannibalization by consolidating or differentiating competing pages often produces an immediate ranking improvement for the surviving page.